Want to create more video marketing but shy about being on camera?
Take 1 hour and create use these 10 faceless video prompts to amp up your presence on TikTok, Instagram Reels, Facebook Shorts, and more.
Short-form video marketing (like Tiktok, Instagram Reels, and YouTube Shorts) has rapidly emerged as a powerful tool for real estate marketing, captivating audiences and offering real estate professionals an innovative way to showcase properties, share market insights, and connect with a broader, often younger audience. Videos showcasing home tours, real estate tips, and market updates can quickly gain traction, offering agents a chance to go viral and significantly expand their reach.
Short form videos can be used across a multitude of social media platforms, but for best results, it is useful to understand the tone or vibe of different online spaces.
What sets short-form video apart is a culture characterized by its spontaneity, authenticity, and creativity. Popularized by Tiktok, short-form videos are often a tool where perfectionism takes a backseat to genuine engagement and entertainment. This creates a unique space for real estate professionals to showcase their personalities and properties in a more relaxed and approachable manner. Short, informal videos are a great way to show up in ways that prioritize authenticity and education over professional formality:
Once you’ve spent some time on the different video platforms, you may notice that most “viral” videos that you encounter on other platforms got their start on TikTok. So if you are looking to build an audience quickly, TikTok can be a great place to start, and then repurpose videos across other platforms as you grow your reach.
Creating engaging content doesn’t always require showing your face. Here are 15 creative ideas for faceless video marketing that can capture your audience's attention:
Harnessing the Power of Trends
By understanding and embracing the culture and trends of short-form video, agents can create content that not only resonates with social media audiences but also effectively promotes their listings and services in a dynamic and engaging way.
Spend some time on social media getting familiar with the trends, and join in to start building your community of followers.
Here are some ways to get in on what’s trending:
Let's hear from some of our members about their success bringing the books on listing presentations.
Mark was already a successful agent, but in one year, he doubled his close rate using books.
“The percentage of listings that I now get when I go on these appointments is up to about 90 percent, when it had been trending at about 45 percent a year ago. The book is an amazing tool to use.”
He called the book his “secret sauce” — the added component that helped him differentiate himself from a crowded field of real estate agents. A former brand manager, Mark understands that the books are an important component in an integrated marketing program.
“Brand management isn’t about one thing. It’s about total reinforcement. It’s the total package. It’s the total marketing effort, and so to me, the book is what seals the deal.”
He’s been using the book as the final piece in his pre-listing package.
“When I meet with my potential listing clients and I show them all the stuff I do to market their home, I throw in that we have a book as well that shows you how we list homes and sell them for more money.”
When you give someone a book, you leave it up to them whether they actually want to read it, but it fortifies the position that you’re not the same as every other Realtor.
“I’m a Realtor that now looks like I’ve written books on the ability to sell homes for more money — or the most money. Fortified by all the things I do when I’m marketing a home, I think it’s a one-two knockout punch.”
When Tom Rineberg met with the sellers of a $300,000 listing, they told him they would be interviewing two other agents.
He handed the couple a packet of information that included a copy of his book.
“And when I handed them the packet, the husband and wife kind of looked at each other, and I knew the other agents hadn't given them anything like that.”
When he followed up a week later, the couple was still on the fence. Ultimately, they called him back and told him they wanted to hire him over the other agents.
“I asked him why, and part of the reason was no other agents had given them the material. And what I felt that was referencing was the book.”
Member Weyland Betha has been using the listing presentation included in his membership.
“I liked the pre-listing package and the listing presentation. Your listing presentation is far above and beyond any other listing presentation I've ever done because it actually shows value to the clients and that you're actually on their side,” he says. “A lot of agents will come in and say, ‘Hey, I'm on your side.’ And then they'll try and differentiate a price from what the sellers have. But this listing presentation shows how to bring the house up to value to get what they want. And that's huge.”