Want to create more video marketing but shy about being on camera? 
Take 1 hour and create use these 10 faceless video prompts to amp up your presence on TikTok, Instagram Reels, Facebook Shorts, and more. 

Short-form video marketing (like Tiktok, Instagram Reels, and YouTube Shorts) has rapidly emerged as a powerful tool for real estate marketing, captivating audiences and offering real estate professionals an innovative way to showcase properties, share market insights, and connect with a broader, often younger audience. Videos showcasing home tours, real estate tips, and market updates can quickly gain traction, offering agents a chance to go viral and significantly expand their reach.

Bite-Sized Video: The “TikTok” Vibe

Short form videos can be used across a multitude of social media platforms, but for best results, it is useful to understand the tone or vibe of different online spaces. 

What sets short-form video apart is a culture characterized by its spontaneity, authenticity, and creativity. Popularized by Tiktok, short-form videos are often a tool where perfectionism takes a backseat to genuine engagement and entertainment. This creates a unique space for real estate professionals to showcase their personalities and properties in a more relaxed and approachable manner. Short, informal videos are a great way to show up in ways that prioritize authenticity and education over professional formality:

• Authenticity: Users value genuine content over highly polished videos. This authenticity helps build trust with the audience.
• Education: Social media is a great space for sharing expertise, but in a relaxed, bite-sized manner that makes the information accessible. 
• Creativity and Fun: Trends encourage creative and fun content, even for professional topics like real estate.
• Community and Interaction: Video platforms thrive on user interaction, with features like duets, challenges, and comments fostering a sense of community.

Once you’ve spent some time on the different video platforms, you may notice that most “viral” videos that you encounter on other platforms got their start on TikTok. So if you are looking to build an audience quickly, TikTok can be a great place to start, and then repurpose videos across other platforms as you grow your reach. 

10 Faceless Video Marketing Ideas for TikTok, Reels, and Shorts

Creating engaging content doesn’t always require showing your face. Here are 15 creative ideas for faceless video marketing that can capture your audience's attention:

1. Property Showcase with Voiceover: Create a video tour of a property while providing a voiceover with key details and features. One house tour can give you content for multiple videos. Film a walk-through from your POV  (point of view) and then edit that video into several smaller videos, including (1) a quick tour all the way through the house, (2) a focused tour video for each room or major space, (3) a video with closeups of architectural or other favorite details, (4) a video reveal of a special space (the backyard, an amazing workshop, a fabulous closet), and so on. This is a great task for delegating: film the content as you go through the house and then you can outsource the digital marketing to a virtual assistant, who will repackage the video into many short clips and add text overlays and captions, and even schedule the posting for you. 
   
   
   
   
2. Text & Infographics: Use simple text or graphics to present a real estate statistic, market trend, or tip for your market. In a feed full of videos, sometimes a still image with bold text just listing one stat will really stand out and lead users to tap on your profile to learn more.  You can also answer common real estate questions using text and related imagery or icons.
   
   
   
   
3. Text Overlay on Property Images: If you took professional photos for a new listing, you can make them into a video slideshow for TikTok. Choose a trending audio that captures the feel of the property. Add dynamic text overlays highlighting unique selling points, location, and price. 
   
   
   
   
4. Time-lapse of Home Staging: Show a time-lapse video of a home being staged for sale. Add a voiceover or captions explaining each step and why staging was worth it. End the video with a before-and-after view of the effects.
   
   Bonus: When this home sells, post the video again, celebrating the sale.
   
   
   
   
   
5. Local Area Highlights Slideshow/Montage: Compile clips or photos of local attractions, schools, parks, and restaurants, with text describing each location.
   
   
   
   
6. “Day in the Life” of an Agent: Use a series of clips from your POV showing a day in your life as an agent, use text overlay or voice over to narrate your daily activities as you go into the office, set up an open house, prepare for a listing appointment, etc. 
   
   
   
   
7. Customer Testimonial Slideshow: Share written testimonials from clients over images of the homes you’ve helped them buy or sell.
   
   
   
   
8. Market Update Charts and Graphs: Present market data and trends through animated charts and graphs with brief explanations in text. You don’t have to create these graphics yourself: Find a recent article, take a snapshot (sharing credit to the original source), and add a voiceover with your reaction. This works great for articles on national trends where you can post a reaction simply saying what this trend means for your local market. 
   
   
   
   
9. DIY Home Improvement Tips: Offer quick DIY home improvement tips using a combination of text and relevant imagery, maybe from a recent upgrade you saw a seller make before going to market. Or the new kitchen that your buyers are putting in before they move into their new home. 
   
   
   
   
10. Closing Process Explained: Use a mix of icons, text, and simple animations or a slideshow to explain the steps of the closing process (or any other process that clients ask you about) in real estate transactions. 
    
    
    
    

Harnessing the Power of Trends

By understanding and embracing the culture and trends of short-form video, agents can create content that not only resonates with social media audiences but also effectively promotes their listings and services in a dynamic and engaging way. 

Spend some time on social media getting familiar with the trends, and join in to start building your community of followers. 

Here are some ways to get in on what’s trending:

• Home Tour and DIY Renovation Videos: Showcasing properties or DIY home improvement projects with a mix of informative content and entertaining elements.
• Tips and Tricks: Super-short, snappy videos (7 seconds or less) offering valuable real estate advice, market insights, or buying/selling tips and using a trending audio.
• Trending Hashtags: Utilizing popular hashtags like #RealEstate, #HomeTour, or #PropertyTips to increase visibility.
• Participating in the Conversation: Duets and “Stitches” (reaction posts that link your video with another video on the platform) are a huge part of how trends develop on TikTok. Engaging with the ideas of popular creators in your field is a great way to jump into the conversation. (And remember, engaging doesn’t mean you have to agree with their take. In fact, some of the most viral videos are reactions where a creator shares a different perspective—stay kind and professional, of course.)
• Local Area Highlights: Creating content that highlights your love of the community you serve, especially small, local, one-of-a-kind shops, parks, restaurants, etc. 

Results in Action

Let's hear from some of our members about their success bringing the books on listing presentations. 

Mark Slade

Mark was already a successful agent, but in one year, he doubled his close rate using books. 

“The percentage of listings that I now get when I go on these appointments is up to about 90 percent, when it had been trending at about 45 percent a year ago. The book is an amazing tool to use.”

He called the book his “secret sauce” — the added component that helped him differentiate himself from a crowded field of real estate agents. A former brand manager, Mark understands that the books are an important component in an integrated marketing program.

“Brand management isn’t about one thing. It’s about total reinforcement. It’s the total package. It’s the total marketing effort, and so to me, the book is what seals the deal.” 

He’s been using the book as the final piece in his pre-listing package.

“When I meet with my potential listing clients and I show them all the stuff I do to market their home, I throw in that we have a book as well that shows you how we list homes and sell them for more money.”

When you give someone a book, you leave it up to them whether they actually want to read it, but it fortifies the position that you’re not the same as every other Realtor. 

“I’m a Realtor that now looks like I’ve written books on the ability to sell homes for more money — or the most money. Fortified by all the things I do when I’m marketing a home, I think it’s a one-two knockout punch.”

Tom Rineberg

When Tom Rineberg met with the sellers of a $300,000 listing, they told him they would be interviewing two other agents. 

He handed the couple a packet of information that included a copy of his book. 

“And when I handed them the packet, the husband and wife kind of looked at each other, and I knew the other agents hadn't given them anything like that.” 

When he followed up a week later, the couple was still on the fence. Ultimately, they called him back and told him they wanted to hire him over the other agents. 

“I asked him why, and part of the reason was no other agents had given them the material. And what I felt that was referencing was the book.”

Weyland Betha

Member Weyland Betha has been using the listing presentation included in his membership. 

“I liked the pre-listing package and the listing presentation. Your listing presentation is far above and beyond any other listing presentation I've ever done because it actually shows value to the clients and that you're actually on their side,” he says. “A lot of agents will come in and say, ‘Hey, I'm on your side.’ And then they'll try and differentiate a price from what the sellers have. But this listing presentation shows how to bring the house up to value to get what they want. And that's huge.”