These days, it takes more than yard signs and a listing on the MLS to stand out. Video marketing is one of the most effective tools agents have to grab attention, earn trust, and bring properties to life. A well-made real estate video can feel like something out of HGTV—polished, engaging, and memorable. 

But not every video needs a production crew. Simple, personal videos—like a quick neighborhood tour, some b-roll footage from your everyday life as an agent, or a casual on-camera market update—can go a long way in building trust and keeping your brand top of mind. Authenticity often resonates more than perfection.

Here’s how agents can use video to elevate their brand and grow their business.

1. Elevate Your Listings with Cinematic Storytelling

A home isn’t just a structure; it’s where people build their lives. Buyers aren’t just looking for square footage—they’re looking for a vision of their future. The best approach? Every single home, regardless of price, deserves a high-quality video that highlights not just features, but emotions.

Instead of this: "3-bedroom home with open-concept kitchen and large backyard."

Try this: "Picture yourself starting your mornings in a sun-filled kitchen, coffee in hand, as the smell of fresh-baked pastries fills the air. In the evening, unwind in your private backyard oasis, perfect for summer BBQs and quiet nights under the stars."

The key? Transport potential buyers into the experience of living in the home.

How to Apply This:

• Use video to showcase a home’s lifestyle appeal, not just its specs.
• Highlight unique features in action—show a fireplace crackling in winter or a pool glistening in summer.
• Frame each listing video as a story, giving buyers a reason to emotionally invest before they ever step inside.
  
  

2. Prioritize Client Listings Over Personal Branding

Most agents split their marketing budget between self-promotion and property marketing, but some of the most successful realtors take a different approach—allocating the majority of their marketing budget to listings rather than self-promotion. No benches, no billboards, no buses—just high-quality content that benefits their clients. And the results speak for themselves.

Why It Works:

• Clients feel valued, knowing their home is getting top-tier exposure.
• Listings gain massive traction online, leading to more showings and competitive offers.
• This approach builds an organic brand presence without the need for traditional advertising.

Action Steps:

• Shift your budget toward property-specific marketing instead of generic branding ads.
• Invest in professional video production for every listing, no matter the price point.
• Use social media strategically—let your videos do the selling for you.
  
  

3. Go Viral with Strategic Video Distribution

A great video is only effective if the right people see it. A well-executed listing video can generate thousands of views in just a few days, bringing in a flood of showing requests and offers.

How to Maximize Video Reach:

• Upload listing videos to YouTube, Instagram Reels, Facebook, and TikTok for maximum exposure.
• Use targeted ads to get your videos in front of the right audience (e.g., people searching for homes in the area).
• Direct viewers to a landing page where they can request more info and schedule a showing.
  
  

4. Master On-Camera Presence (Even If You’re Camera-Shy)

Looking natural on video doesn’t happen overnight, but consistency and practice pay off. Some agents start by scripting every word, but over time, they find that focusing on intention—not perfection—is the key to sounding authentic. 

Tips for Feeling Comfortable on Camera:

• Focus on the story, not memorizing lines—speak naturally as if you’re chatting with a friend.
• Have fun with it! Treat filming as a lighthearted part of your day, and let your personality shine.
• Record in seasons when homes look their best—plan ahead so your videos showcase properties at their peak.

Instead of this: "This home features a spacious open layout and hardwood floors."

Try this: "Step inside and feel the warmth of the sun spilling through floor-to-ceiling windows, highlighting the rich, hand-scraped hardwood floors." 

5. Make Your Sellers the Star of the Show

It’s not just buyers who love video marketing—sellers do, too. Homeowners take pride in seeing their homes showcased in a cinematic way. And when their listings go viral? The results are undeniable.

Why This Matters:

• More exposure means more showings—and often multiple offers.
• Happy sellers become your biggest advocates, leading to referrals and repeat business.
• A well-produced video can even make sellers fall back in love with their home—some have even reconsidered selling after seeing their home’s video!

Pro Tip: Prepare your sellers for the influx of showings after the video drops. Let them know to expect back-to-back showings for several days.

The Future of Real Estate Marketing Is Video

Successful agents have cracked the code for real estate video marketing by committing to consistency, quality, and client-first branding. Their approach isn’t just about flashy videos—it’s about building trust, increasing exposure, and creating an emotional connection with buyers before they ever step inside a home.

By applying these same strategies, you can elevate your marketing, attract more clients, and close more deals. Ready to make video your secret weapon?

Results in Action

Let's hear from some of our members about their success bringing the books on listing presentations. 

Mark Slade

Mark was already a successful agent, but in one year, he doubled his close rate using books. 

“The percentage of listings that I now get when I go on these appointments is up to about 90 percent, when it had been trending at about 45 percent a year ago. The book is an amazing tool to use.”

He called the book his “secret sauce” — the added component that helped him differentiate himself from a crowded field of real estate agents. A former brand manager, Mark understands that the books are an important component in an integrated marketing program.

“Brand management isn’t about one thing. It’s about total reinforcement. It’s the total package. It’s the total marketing effort, and so to me, the book is what seals the deal.” 

He’s been using the book as the final piece in his pre-listing package.

“When I meet with my potential listing clients and I show them all the stuff I do to market their home, I throw in that we have a book as well that shows you how we list homes and sell them for more money.”

When you give someone a book, you leave it up to them whether they actually want to read it, but it fortifies the position that you’re not the same as every other Realtor. 

“I’m a Realtor that now looks like I’ve written books on the ability to sell homes for more money — or the most money. Fortified by all the things I do when I’m marketing a home, I think it’s a one-two knockout punch.”

Tom Rineberg

When Tom Rineberg met with the sellers of a $300,000 listing, they told him they would be interviewing two other agents. 

He handed the couple a packet of information that included a copy of his book. 

“And when I handed them the packet, the husband and wife kind of looked at each other, and I knew the other agents hadn't given them anything like that.” 

When he followed up a week later, the couple was still on the fence. Ultimately, they called him back and told him they wanted to hire him over the other agents. 

“I asked him why, and part of the reason was no other agents had given them the material. And what I felt that was referencing was the book.”

Weyland Betha

Member Weyland Betha has been using the listing presentation included in his membership. 

“I liked the pre-listing package and the listing presentation. Your listing presentation is far above and beyond any other listing presentation I've ever done because it actually shows value to the clients and that you're actually on their side,” he says. “A lot of agents will come in and say, ‘Hey, I'm on your side.’ And then they'll try and differentiate a price from what the sellers have. But this listing presentation shows how to bring the house up to value to get what they want. And that's huge.”