5 Tips on How to Be a Successful Real Estate Agent
What Do Successful Real Estate Agents Look Like?
Just like there’s no universal definition for success, there is also no universal timeline for achieving it. Rather than focusing on the timeline ahead, as a new agent that’s just obtained a license, you should focus on your continuing education in the field and the things you can do to grow your real estate leads.
Rather, you should focus on things you can do from day one to become successful.
In this article, we uncover five essential tips that successful real estate professionals use to grow their status in the realtor field, be it through online presence or in-person marketing.
How to Be a Successful Real Estate Agent
First, it’s difficult to define what ‘success’ means in the real estate industry. There is no one path to success: what works for one agent might not work for another.
But as a newly licensed real estate broker, here are things you can do from day one to get your small business known among homebuyers and sellers.
1. Partner Your Real Estate License with a Trusted Brokerage
From advertising your listings to connecting with clients, there are plenty of benefits that come from partnering with a real estate brokerage.
Choosing the right real estate brokerage is not just important, it’s absolutely essential. It can be a key factor in determining your future success. The best real estate brokerage firms already have an established brand known by their audience, even if those are just prospective customers that haven’t heard of you.
Partnering with a powerhouse firm in the real estate industry is a great way to grow your sphere of influence.
You should look for a firm that can offer you the support you need to make the most of your career. After all, you’re not just looking for a brand name to put on your business card — you want a company that has the resources and expertise to help both you and your clients succeed.
2. Always Be Asking For More Referrals
Referral marketing is the single best way to grow your real estate business because it's a simple way to get in front of people who are already looking for what you're selling.
The best part? It's free!
Follow up with the clients you've done hard work for. This might seem obvious, but many agents forget to ask their clients for referrals at the end of each transaction. By the time they think about it again, several months have gone by and it feels awkward to ask.
Instead, build a referral request into your script from the beginning of the home-buying or selling process. Start by asking clients if they know anyone else who is planning on buying or selling a home soon. If not, make sure that you set up a reminder in your calendar to follow up with them periodically throughout the year.
For example, you can check in with past clients through email marketing or phone calls three months after working with them to check for the possibility of new leads.
3. Invest in Your Open Houses for Lead Generation
The real estate industry is one of the most competitive and lucrative industries in the United States. Studies have shown there are over three million real estate licenses active in the U.S. It’s a great time to build your career as an agent with all these homes being bought and sold every year.
A great way to start is through an open house.
There are a few different ways to go about a successful open house. Some real estate agents choose to use the time to meet as many potential clients as possible, while others focus on simply getting clients into the actual home.
Either way, you need to focus on your communication skills and how you talk with clients. It's easy to get caught up in the details of the house or the clients themselves, but be sure to keep an air of professionalism.
In a competitive market, your real estate open house can be the difference between an offer and another missed opportunity. A successful open house generates leads from potential home buyers and appraisers in the local market.
It's also a great idea to broadcast it on social media to get the best traction you can within your local market.
4. Build a Business Plan Tailored to Your Potential Buyers
When building a real estate business, there are many factors to consider. However, the most critical aspect of your business plan is knowing who your clients are.
You have to build a business plan tailored to your potential buyers. For example, they may shop during weekends or the nights. They expect an agent with deep know how of the local area and the neighborhoods too.
You must know whether you will be working full-time or part-time as an agent. Some agents do it as their primary job and others do it after they finish their main jobs.
You should also decide which areas of real estate you would like to specialize on and where those areas are located. There are so many specialties in the industry such as property management, commercial sales, residential sales and more.
Your target audience will determine where you should market your services and define the niche you should focus on. Once you know who your potential clients are, you can build a solid marketing strategy that will help you reach them.
5. Never Be Afraid to Follow Up
You should never be afraid to follow up with prospective clients that came to you with a query. A good real estate agent would be focused on building relationships.
You have the client's contact details, and if they are looking for a home in your area, then go ahead and send them an email about a potential property or development. Be professional about it, use the opportunity to develop your relationship with the client, and try to get them interested in the property you want to show them.
If the client is not interested in any of your properties, but they were looking for a home in your area, then use this opportunity to show them other properties that may interest them. You could also ask them if there are any other areas that may interest them, like other towns or cities nearby.
Once you have shown your potential clients around your area and established a relationship with them, you can now start showing homes that fit their budget and requirements. You can also make suggestions about additional features that will add value to their home if they choose to purchase it from you.
Being a Successful Real Estate Agent Includes Presentation
If you want to become a successful real estate agent, you need to make sure that your online presence is as professional as possible. This includes your website, social media accounts, and any other online profiles that might be relevant to your real estate career.
The way to close more sales is to get your name out there. This means that you need to become a brand so that when people think about real estate, they think about you.
One way to really improve your presence is by publishing a book with Authorify. We offer personalized branding services for books, so you can create the perfect image for yourself in the eyes of potential clients.
All of our books come with personalized branding — we can include your logo on the cover and inside pages, so that every time someone opens your book, they see your name. Our promotional services will get your book seen by thousands of people who might be interested in buying or selling property.
Authorify can help you promote your book and get it into the hands of the people who matter most—your audience!
Bring Your Real Estate Career to the Next Level with Authorify
Being the best real estate agent isn’t just about cold calling, attending training programs or knowing the real estate market in-and-out. You also have to get your marketing on point. It can make all the difference with your audience.