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Real Estate Social Media Marketing

By Authorify // 22 Jul 2022

Social media has taken the world by storm and it's important for real estate agents to keep up with the trend. 

Developing a real estate social media marketing campaign has never been so important. The rise of social media has made it easier for home buyers to connect with realtors, which may increase the number of clients you work with. 

Social media marketing can help you increase sales by making it easy for potential buyers to find information about your real estate listings and connect with you right away.

Get a sample of the listing getting book.

Proven Social Media Marketing Strategies

Are you looking for the best social media tips to get your campaigns started? Optimize your social media content with these three strong tactics.

Curate Beautiful Property Photos

The power of visual imagery, storytelling, and social proof are very effective in digital marketing.

Curating beautiful property photos is a great way to draw in your audience. If you can procure better photos than what’s out there, then you'll stand out among other real estate professionals who just re-post what's already available online.

The right photos can make all the difference when it comes to marketing properties on your social media accounts, so it is important that you take your time to ensure that all of the photos you post are high-quality and professionally taken.

Share Success Stories

Social media is a great way to share your success stories. Just had a successful sale of a listing? Take a photo with the buyer and upload it for the world to see. 

Or maybe you’ve just launched a new book sharing insider tips on home buying. Take a picture of yourself holding the book with a great big smile, inviting readers. 

Every success story along your real estate journey is worth sharing and can drive engagement with your audience. 

Include Client Testimonials

When you own a business, it is important to help new customers by sharing your best and most positive client testimonials on social media. You want to verify the authenticity of your services and build trust. 

Word of mouth is one of the most effective marketing methods on the internet today and will continue to grow in popularity. When you share your most positive client comments, people can see your work firsthand. 

Find your best clients who are willing to write a review for you (preferably a five-star review). Then, pull out the most powerful parts from each review and display them on your social media pages. Be sure to ask permission first!

Real Estate Social Media Marketing is Better with Authorify

Real estate social media marketing involves any promotional and outreach activities you engage in on platforms like Facebook and Twitter to grow your audience. 

Here’s how you can take your social media campaigns to the next level with Authorify!  

License real estate agent books

Authorify allows you to manage and license digital and print books using your Authorify membership.

Within Authorify’s platform, you can create books on any topic pertinent to your niche, which will expand your authority as a real estate agent. 

By empowering agents to manage titles in both digital and physical form, we lead prospects to believe in your brand and fuel more listings for you. 

Improve your lead generation

With Authorify, you can expand your online audience and engage with them on a deeper level. Our platform is exclusive to real estate businesses, providing them with a powerful suite of marketing tools to improve their lead generation.

Tailor your strategy to suit your specific business needs and communicate your message effectively. Engage customers on a personal level and build stronger relationships.

Convert more leads into new listings

Tailored for real estate agents, Authorify enables you to engage with your leads in ways that were previously impossible. We provide a range of solutions, including a dedicated membership training team and can help you design landing pages that convert into listings.

Authorify's marketing platform is designed to give businesses the tools they need to succeed in the digital age.

More easily close listing appointments

We want to help customers make informed decisions about whether or not to buy your house by having them understand the benefits of buying your house. We also want to help you as a seller close more sales by providing a way for you to share your information with potential buyers.

With Authorify, you can close your listing appointments with ease and see your bottom line grow faster. 

Gain trust from potential clients

To gain trust from your clients, credibility is not enough. You need to be credible. If you are trying to differentiate yourself, differentiation is not enough. You need to be different.

With Authorify, you can focus on making clients happy and helping them achieve their home buying goals by providing value for money whilst addressing all the questions they have through effective marketing. 

We can help you deliver a simple but effective branding message that showcases you are both credible and different from other agents in the market. 

Social Media Platforms to Market Toward

Confused about which social media sites to start with? Here are the top platforms to consider when establishing your social media presence and building brand awareness. 


Using Facebook posts is a great way to advertise your real estate agency. 

One of the most popular ways to use it is through posting information on your business page. You can post articles, testimonials, and photos of the new homes you've sold, new developments in the area, or any other information that will help put your business in front of your potential customers.

You can also use Facebook ads and target certain demographics. These ads appear in the newsfeeds of anyone who has liked your business's page and they have been proven effective at generating leads and getting customers into your office or showing them homes.


Instagram is a great visual platform to target home buyers and homeowners that want to sell. Homebuyers and sellers are more likely to purchase a home that they can visualize themselves in. 

Instagram allows users the luxury of taking photos, applying filters, and adding text to create the perfect visual representation of a space.

Consider using Instagram to advertise your listings, connect with potential clients, engage them in conversation, and share your expertise with the world.


LinkedIn is an extremely useful professional networking tool that you can utilize to show off your experience in the industry, versus other real estate agents. It’s a great tool to use if you want to make more real estate industry connections and stay on top of what the competition is doing too.

Your business can have its own page on LinkedIn, allowing people to connect with you. If you have not already created a profile for yourself or your company on LinkedIn, now is the time to do so.


Are you looking to get more innovative with your content and have a target audience of the younger, millennial crowd? TikTok is a great platform for that. This audience favors behind-the-scenes content such as home walkthroughs and open houses.

You don’t have to focus on creating HD content. Even a simpler mobile device will do as long as the videos are engaging and catchy. 

Success Stories From Real Estate Agents Who Went With Authorify

Authorify can make all the difference between a permanent listing and one that gets sold before you blink. Not convinced about our services? 

Here’s what our members have to say about their success:

image1“My Motivation Is Back!”

-Dominique Hatchel

I've been in business for 31 years now. And within the last month and a half, I joined up to Authorify. My business had slowed, almost stalled, and I got to tell you, since I joined, within the first 10 days, my motivation is back. I've got a lot of tools to use. It's just an incredible program. It's well worth every cent that I paid into it. And I just looked forward to a long relationship with Authorify. Thank you very much.

Handle Your Real Estate Social Media Marketing With Authorify

In the competitive real estate market, desire is a key factor in attracting potential customers. Creating engaging social media posts and your content marketing is essential in today's fast-paced digital world and a key point in any successful real estate campaign.

With Authorify’s services, you can build your credibility on social media channels and grow your client list simultaneously through your own personally branded book

Sound exciting? Get your free book sample today!

Get a sample of the listing getting book.


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