Best Real Estate Marketing Ideas to Bring in Qualified Buyers in 2022
Top 10 Real Estate Marketing Ideas for Real Estate Agents
Real estate agents act as liaisons between buyers and sellers in the real estate market. They help to set up showings and open houses, connect sellers with potential buyers, and negotiate on behalf of their clients.
A large part of an agent's job is to help clients feel comfortable making decisions that will have a major impact on their lives. In order to do that well, agents need to be able to listen to their clients' needs and wants, understand their goals, and guide them toward the best decisions.
To attract clients in the first place, effective real estate marketing is absolutely integral. The real estate industry is all about fostering connections between people.
In this article, we will cover 10 solid real estate marketing tactics and marketing tips you can use this year to keep clients coming.
Keep reading to get started!
1. Create a Real Estate Website to Capture Leads
People use the internet to find you. If you don't have a website, you essentially don't exist.
Building a website that is easy for people to find and navigate is critical for capturing real estate leads. A lead capture website has one main purpose—to convert visitors into leads by having them sign up for something in return for a valuable offer (e.g., a free-market report, a listing presentation, etc.). Your goal should be to get visitors to your landing page so you can convince them to take action.
Landing pages should be designed with the visitor in mind. This means that an easy-to-navigate layout should be a top priority. Provide information to the visitor that they will find valuable. Landing pages should also have a clear call-to-action (CTA) that encourages visitors to take action (e.g., sign up for a free listing database.)
Authorify can help you build the lead capture site of your dreams today.
2. Always Ask for Referrals
Don’t be afraid to ask friends, family, and coworkers if they know someone who is looking to buy or sell. Word of mouth is a great way to get leads. You’ll quickly find that most of your clients have friends or family who are interested in buying a house.
While you're working with a client to help them find and close on a home, be sure to ask if they know anyone else who might be interested in your services. If your client has a friend or family member looking for a house, mention that you'd love to help them out and give them your contact information.
A good real estate agent will always be looking for new clients, so don't let your clients forget about you! Even if they aren't planning on buying or selling a house any time soon, they can still refer you to someone else who is.
By asking for referrals at the end of each transaction, you can build up a steady flow of new clients.
3. Include Open Houses in Your Marketing Plan
An open house helps you demonstrate your know-how. Listing agents can use the open house as an opportunity to provide potential buyers with market data. You can talk about the features of the property and the neighborhood, answer any questions about the process, and build a relationship with the buyer for future business.
The digital world has changed more than just the digital marketing industry. It’s also shaped how buyers shop for homes. A NAR study found that 98 percent of recent homebuyers used online resources during their home search. Yet, it hasn't replaced the old-fashioned open house.
Buyers still want to see a property in person before they make an offer. It's important to remember that not all homebuyers are tech-savvy millennials or members of Gen Z, and not everyone has access to high-speed internet or mobile devices for podcasts, walkthroughs, or webinars.
You should include virtual tours on your listings, but the best real estate agents make sure they’re meeting their first-time homebuyers where they are.
4. Engage in Social Media Marketing
If you want to grow your real estate business, social media marketing is a no-brainer. Building up an authoritative presence through content marketing is key to finding and capturing leads in today’s age. According to research from Ahrefs, “91% of pages get zero traffic from Google.”
Social media platforms like Twitter, Facebook, and Instagram are great for sharing your ideas and engaging with an audience through social media posts. You can also use Facebook ads to build campaigns around your business page, targeted toward a specific demographic.
If you want to build up an online presence that drives organic traffic to your website and blog, your content marketing efforts can help you make it happen. By publishing relevant articles on a regular basis, you can position yourself as an authority in your field and increase your search engine rankings.
Content marketing is the foundation of any comprehensive social media marketing strategy you put together. We’ll cover more on content marketing later on.
To stand out above this noise, search engine optimization (SEO) is also critical. Without SEO, your audience can’t find you. Be sure to optimize your pages for the keywords you want to be found for so your target audience can find you organically when they search those terms on Google!
5. Run Email Marketing Campaigns
Email marketing is the easiest and most effective way of connecting with clients, and there is no better way to announce a new project or property listing. Fortunately, there is no shortage of email service providers out there for you to choose from.
You can use an email marketing campaign to notify your subscribers about new listings, open houses, price adjustments, sold properties, and more. You can even run special online marketing campaigns around the holidays or special occasions like Mother's Day to give your brand a human touch while focusing on lead generation.
To make sure your emails are opened, make sure you're giving your subscribers something they'll actually want to read. A great subject line is key for this. Make it about them, not about you, and promise some value in every email you send.
Each email should also have a recognizable email signature and sign-off that directs them back to your website so they can learn more about their topic of interest (or take action on whatever offer you made in the email!).
6. Nurture Partnerships with Local Businesses
The local market is where it's at. It's important to find your target audience where they like to be and make sure you're there too.
When it comes to nurturing relationships with local businesses, real estate agents are in luck. Small businesses can help you get your name out there and develop your reputation as an expert in your field. By forming partnerships with these businesses, you can network effectively and create new marketing opportunities for yourself.
It's a win-win situation for both parties. You can offer them a referral incentive, and they'll have their eyes peeled for clients looking to buy or homeowners wanting to sell property nearby. The business gets more customers, while you get the opportunity to expand your client base!
7. Establish Yourself in Video Marketing
The online video community is one of the biggest untapped marketing opportunities for real estate agents. If you had a choice between explaining your marketing plan in a 60-second YouTube video or a 60-page report, which would you choose?
Make the video option your reality. As an agent, you can use YouTube as an easy, cost-effective way to market yourself to potential clients.
Use videos to provide property tours and tips on buying and selling real estate. You can also use them to provide useful information about your local real estate market and other interesting topics. This tactic will make people want to learn more about you and your business.
8. Create Profiles on Realtor Sites like Zillow
Today, it's all about apps. Be it providing testimonials of businesses on Yelp or looking up industry partners on LinkedIn, more than ever before, people are using their mobile phones to search for real estate.
That's why you need to create a profile on real estate apps like Zillow and Trulia. These sites are where people go to look at real estate listings. If you aren't there, they won't see your property. And that means you won't sell your house or apartment.
By creating a profile on these sites, you will be able to showcase your listings in the best possible light and be found by potential clients. All of your contact information should be included in your profile, making it easy for people to find you and learn more about the services you offer.
When buyers or sellers contact you through these apps, it's important that you respond as soon as possible. That way, you'll be able to make a good impression on them, which could lead to future business. It's also important that you update your profile regularly with fresh content. You should add new photos, videos, or other items that will help attract the attention of potential clients.
9. Hand Out Professional Business Cards
You need to display professionalism and authority, yet at the same time be approachable.
The approachability part is easy; that comes naturally in most cases with a friendly smile on your face. The professional and authoritative aspect, however, can be more difficult to portray. Luckily, there's nothing that says “I take myself seriously and I’m here for business” better than a professional business card.
Professional business cards display two things: expertise and trustworthiness.
With expertise, you are displaying that you are serious about what you do, and it’s not just a hobby or a side job. You have taken the time to create a business card that looks and feels like any other professional’s in the field would have made.
In doing this, you are also establishing trustworthiness. You have the ability to show that you are credible by displaying your expertise. After you have established credibility, prospective clients will view you as trustworthy.
The best way to further establish authority is to give out business cards. This will help you get the word out. You need to make sure your business card has all the necessary information: your name, business title, and contact information. You should also include a memorable logo on the back that represents your brand.
Get started by building a professional business card with Authorify today.
10. Offer Content Marketing to Connect with Your Ideal Audience
Content marketing is the practice of creating and distributing relevant and valuable content to attract and retain a target audience. It's a method to connect with your real estate marketing ideal audience.
The reason why content is so important is that it helps you relate to your customer—the one who needs what you're selling and the one who will buy from you. And the best way to build that relationship is by offering appropriate and consistent content.
The book can include:
- What makes you a real authority in your field?
- What are some of the projects you’ve worked on?
- What have you gotten right (and wrong)?
- How has this shaped who you are today?
This is an opportunity for you to really connect with your audience in a unique way. Potential clients will be more likely to work with someone they trust, and sharing your story through a book gives them insight into who you really are.
A book also serves as a great conversation starter when meeting new people, which is an important part of networking as well as marketing yourself and your business.
Upgrade Your Real Estate Marketing with Authorify
In this article, we showed you how to improve your real estate agency marketing by integrating innovative marketing ideas into your real estate marketing strategy this year.
Real estate agencies can use Authorify to efficiently market their services with the help of a number of tools and features. These include:
- Success training for your team
- Building strong marketing campaigns
- Personal branding through digital and print books
Authorify helps real estate agencies reach their ideal clients where they spend most of their time: online. We offer a variety of services that can be tailored specifically to your agency’s needs, including personal branding, website development, marketing campaigns, and more.
To see how Authorify can help you and your agency thrive in the digital age, contact us today!