As a real estate agent, you know that action leads to results. But when it comes to using Authorify’s tools, many agents get caught in the trap of over-editing or waiting until everything is “perfect” before putting themselves out there. The truth is, the agents who see the most success with Authorify are the ones who take action quickly, test the waters, and iterate as they go.

This post is here to help you make the most of your Authorify membership by adopting a lean startup mindset. Whether you’re a trial member or a long-term subscriber, this approach will help you maximize the potential of your books and marketing tools without getting bogged down in unnecessary details.

Why Bias to Action Is the Key to Success

What Does "Bias to Action" Mean?

In simple terms, a bias to action means taking immediate, decisive steps rather than waiting for the perfect moment. It’s about embracing a “done is better than perfect” mindset, especially when it comes to building your personal brand and generating leads.

Avoiding the “Publishing Perfection” Trap
Many members fall into the trap of seeing Authorify’s books as an academic project that requires hours of editing and tweaking. While customization is one of our strongest features, the truth is that the book content is designed to work for you right out of the gate. The agents who wait until every word is perfected often miss out on the real opportunity: using the book as a lead magnet and testing its effectiveness.

Get Started with Your First Book—Fast!

1. Customize the Essentials

The goal here is to get your first book ready to share in as little time as possible. Here’s how:

• Cover & Headshot: Add your headshot and contact information to the cover. This is your chance to put your face on your brand.
• Author Bio: Use one of our quickstart bios if you don’t have one ready. This is a great way to introduce yourself without spending hours writing.

Pro Tip: Don’t overthink it! The content inside the book is already professionally written and designed to appeal to your target audience.

2. Skip the Overediting

It's  tempting to dive into every chapter and adjust every paragraph, but remember that your trial period is about testing the product, not rewriting it. The sooner you start using the book, the sooner you’ll start seeing how potential clients respond. 

3. Take Immediate Action

Once your cover and bio are set, order a printed copy, and start using the digital version immediately. This quick action will allow you to test your book as a lead magnet and see how your audience responds.

Using Your Book as a Lead Magnet

1. Share the Digital Version

One of the fastest ways to get your book in front of potential clients is to share the digital version:

• Post It on Social Media: Share the book link on your Facebook, LinkedIn, or Instagram profiles.
  
  
  
  
• Add It to Your Email Signature: Make it easy for everyone you communicate with to access your book.
  
  
  
  
• Include It in Email Campaigns: Send it out to your email list as a valuable resource.
  
  
  
  

2. Promote on Your Landing Page

Make sure your personalized landing page is linked to your website, social media profiles, and email campaigns. This way, when potential clients click to learn more about you, they’ll immediately see your book as a valuable resource.

Pro Tip: Don’t wait for the perfect time to share. The more you put your book out there, the more opportunities you create for potential clients to connect with you.

Leverage Authorify’s Support & Resources

1. Schedule & Attend Your Book Launch Call

Many members overlook the value of this one-on-one call with our trained marketing consultants, but it’s one of the best ways to get personalized guidance on how to use your book effectively. Our team will help you brainstorm ways to leverage your book as a lead magnet, answer any questions you have, and ensure you’re set up for success.

2. Use Authorify’s Done-for-You Social Media Templates

Our social media templates are a huge time-saver, allowing you to stay active on social media without spending hours creating content. Use them to promote your book, share real estate tips, and keep your audience engaged.

Test, Iterate, and Scale—the Key to Success

1. Test Multiple Niches or Books

Don’t limit yourself to just one book or niche. Use your trial period to experiment with different topics and audiences. You might be surprised at which book resonates most with your target market.

2. Iterate Based on Feedback

Pay attention to how your audience responds. Are they downloading the book? Are you getting inquiries from it? Use this feedback to make small adjustments and improve your approach.

Pro Tip: Remember, the goal is not to create a perfect book; it’s to create a tool that helps you connect with potential clients. Adjust and adapt as needed, but always keep moving forward.

Action Beats Perfection Every Time

So, start today. Customize your book, share it with your audience, and take advantage of all the resources Authorify offers. The more you engage with the process, the more you’ll discover how powerful this tool can be for your real estate business.

Ready to make the most of your membership? Start testing, iterating, and taking action today. You’ll be amazed at what you can achieve!